Hello.
I’m Kristi.

Designer and UX writer specializing in growth

Growth + design

I design experiences and experiments that maximize product-led growth. I’m hyper focused on helping users discover, activate, and deepen engagement with the product.

photo of a woman smiling and standing outside with hands in her pockets, with a snowy neighborhood in the background

Focused on outcomes

Results matter. Here are a few examples of quantified outcomes that highlight the impact I’ve made through my work.

Increase in conversions
Increase in revenue
More sessions
More product engagement

Work examples

Design is about solving problems. Here are a few of the problems I’ve tackled. 

I had the pleasure of partnering with her on a transformational shift that led to a 300% revenue gain. Kristi is a game changer.
Briana Belisle
VP of Marketing, Field Nation
She expertly weaves her understanding of technology and tools with her creativity and understanding of user experience to deliver outstanding results time and time again. 
Chuck Mallott
Creative Director, Northpass

A passion for learning, writing, and sharing

I blog about my favorite topics, like design, growth, and psychology.

black and white image of a laptop, coffee cup, phone, and notepad

Want to see more details?

Head over to LinkedIn to see specifics on my work experience.